The prices of baby clothes are falling, and the best buy is the £7m-worth brand
There’s no denying that baby clothes have changed the world of women’s clothing, with the brand now being sold for a fraction of its previous price point.
The rise of Amazon and e-commerce has given baby clothes a chance to reclaim their position as the most popular clothing brand among women.
However, that was before the rise of BabyGear, which was founded by an Australian woman who has now sold the brand to a Japanese company.
The new deal is the latest in a string of baby gear deals between brands, including BabyGear and H&M.
In a bid to sell the brand, BabyGear’s CEO, Jessica Gartner, said the price point of the brand’s maternity clothes was “on par with what it would cost to buy the same thing from a major retailer in the UK”.
“It is the lowest price we’ve seen, so we’re happy to take it on,” she said.
“We’re not going to sell it for the same price we’d sell it to an online retailer.”
BabyGear is currently available for £7,899 on Amazon.com, while the H&Ms version costs £12,999.
The sale comes on the back of a £2m deal signed in September with a company based in Japan, the Softbank Group.
The Japanese company, Suntory Group, will supply the clothing in the BabyGear stores in Tokyo, Nagoya, and Tokyo.
A spokeswoman for the Baby Gear group said it was pleased to be selling BabyGear maternity clothes in Japan.
“BabyGear has the opportunity to continue to develop our brand internationally and has a long history of strong relationships with Japanese brands,” she added.
“Our Japanese partners are eager to work together with BabyGear to achieve their mission of creating a family-friendly brand.”
“We know that women of all ages are searching for quality and affordability in maternity clothes and we’re excited about bringing the Babygear brand to the Japanese market.”
Baby Gear is currently the second most popular baby clothing brand in the world after the H & M brand.