What’s on sale at Target? | New product launches | Shopping for clothing | What to expect in stores
A lot of people were surprised when the company announced that it was going to stop selling its popular denim jeans and instead offer a new line of clothing.
“Our denim jeans were a great success, but we felt we needed to change direction,” said Jim Fauci, Target’s senior vice president of corporate and public affairs.
The jeans are now available in a wide range of fabrics and designs, but Fauvi said they won’t be limited to one size, as in previous generations.
Fauci said the jeans are not a return to a previous era, but a departure from the previous era.
They’re made from more sustainable materials like recycled denim and other organic materials that are more resistant to fading.
There are a few new things, Fauco said, including a new zipper design, a new shoulder belt design, and the addition of a “seamless fit” feature that allows people to put a shirt over their jeans without the need to take the shirt off.
The denim jeans will be available for $149.99 at Target.com starting Tuesday.
Target also announced it is working on an organic cotton line of denim, and that it is partnering with the non-profit organization World Vision to produce jeans that use 100 percent organic cotton.
Fauco did not elaborate on the new line, but he said the partnership with World Vision will allow the company to bring more products to the market in a more sustainable way.
Target also said it will add new products to its store inventory that are less costly than traditional apparel.
Faucus said that in the future, it may start offering clothing that is made with organic cotton instead of using the traditional cotton yarns, and there will be more clothing in the store with organic fabrics.
More: Target is adding $200 clothing to its stores in July to help pay for new apparel production, Faux said.
It is also rolling out a new product called the Target Girls clothing line, which includes a new colorway of the jeans, and a limited number of jeans that are made from recycled denim.
Target said the girls clothing line will include an assortment of jeans and a range of colors, including green and orange.
The company said it is also adding a new item to the store that will help people buy clothes that are easier to wash, dry, and air dry.
Target is planning to sell the new jeans at its stores across the country and will also offer the jeans at online retailers like Target and Amazon, Fausci said.
Target’s jeans and clothing were designed in conjunction with the nonprofit organization, World Vision.