Teen clothing sales up in August, but no signs of a bounce-back in sales

Teen clothing sales up in August, but no signs of a bounce-back in sales

Updated September 28, 2018 12:00:55Teen fashion sales have been up slightly in August as people look for the latest trends, but sales of traditional clothing are down for the first time in three years, according to new research.

Teen fashion has seen a drop in sales since April, but the drop was offset by a boost in online sales, which grew by 10 per cent in August.

The survey, by research firm Gartner, found that the top 10 brands in the UK saw sales rise by 9 per cent, with the biggest gain from the top three brands: Calvin Klein, Tommy Hilfiger and Forever 21.

Gartner said online sales grew by a whopping 57 per cent over the month, while online sales were up 16 per cent on the same period last year. 

“The key takeaway from the data is that consumers are still searching for the right clothes,” said Gartners chief economist Mark Perry.

“While fashion trends continue to evolve, and retailers and brands are continuing to invest in their online channels, there are some signs that trends are beginning to pick up and retailers are starting to return to growth.” 

The study also found that people are searching for less traditional clothing, with online sales down for five straight months. 

Gartners CEO Michelle Krebs said the trend was a sign that consumers were “ready for something more affordable and casual” and were ready to shop “from home”.

“The popularity of home shopping is changing the way people shop,” Ms Krebs added.

“Consumers are shopping at home for more than just casual, casual, and casual-style clothing, and are also shopping for a more affordable look.”

This trend can be seen in sales of the top five fashion brands in August.

“Garters research also found there were increases in the number of people buying clothes online, which helped boost sales of clothing online.”

In a global market, the number and size of online purchases is increasing and we see a lot of momentum for the online fashion market,” Ms Perry said.”

Online purchases are up in every country and region, and they are growing faster than the traditional retail sales.

“Ms Perry said the online trend had also resulted in a drop-off in sales in the department store sector, where there was a “substantial shift” to online sales.”

Gartans research shows that shoppers are looking for more casual, affordable clothes. “

However, we are hopeful that as the online economy becomes more robust, retailers will see a return to normal retail activity, and continue to invest to support their online businesses.”

Gartans research shows that shoppers are looking for more casual, affordable clothes. 

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