How to save on maternity clothes for moms
WASHINGTON — A new study suggests that mothers are better off stocking up on cheap maternity clothes that can last for at least a year, and even longer.
“Our research has shown that women who choose to invest in a maternity pack or maternity pantry are more likely to maintain the look of their outfits for the rest of their pregnancies, even if they’re in the workforce for only a few months,” said lead author Dr. Lauren D. Zillman, a professor at the Kellogg School of Management at Northwestern University.
The study was published online Wednesday in the Journal of Labor Economics.
A typical mom can spend as much as $2,000 on maternity outfits and $2 to $4,000 for a nursery or maternity locker, according to Zillmon’s study.
The researchers said the study could help explain why so many mothers opt to work more than a few weeks after their due date.
The average workweek is four to six weeks, the study said.
Mothers tend to spend money on maternity care in the first year of pregnancy, when the baby is most likely to be born, Zillamon said.
“But we also know that as time goes on, it’s really important to maintain that look,” she said.
The research was funded by the National Institutes of Health.